The email mentions a hot topic in the digital marketing and email marketing community: Dark mode.
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But it illustrates how effective it can be to showcase a key feature of your software directly in an email itself. Now, it’s worth noting this is an interactive email, not a full-fledged AMP email. You can do exactly that with AMP email campaigns.
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Instead of a free trial or demo, what if you could offer leads a hands-on experience with your software’s functionality in bite-sized chunks? That way, you’re not asking for a sizeable commitment from prospective customers. Also, they don’t get hands-on time with the software itself, which is how many prefer to learn.Įssentially, it’s a tradeoff between two imperfect solutions - both of which require a significant psychological investment from the user. But many users are also put off by the idea of speaking with a sales rep, especially if they’re earlier in the sales funnel. Live demos also require a significant investment of effort, but for different reasons. The user might have the benefit of an experienced guide.While this can be addressed in part with a good walkthrough or tutorial, no automated onboarding process can cover all possible questions that might come up. If they run into issues, there’s no one at hand to help them out. Free trials require a significant commitment of time and energy. The user has to register for an account, then learn the ins and outs of the software on their own.Now, there are a few reasons why it’s challenging to get customers to sign up for a free trial or demo: And you run the risk of nurturing leads that are interested in your educational content, only to lose them to competitors who offer similar solutions. It can take a LONG time before a lead is ready to see your product in action. While this approach is a proven one, there’s a downside… So the traditional approach is to nurture them! By providing a mix of educational and promotional content, you can show subscribers how your product solves their problems. The natural progression in the customer journey is for that lead to request a demo or sign up for a free trial.īut just because someone downloads a white paper or subscribes to your email list, doesn’t mean they’re ready to try your product. Product Showcase EmailsĪ lead expresses interest or signs up to receive your content. Read on to discover five ways you can use AMP to supercharge your marketing strategy, streamline your sales funnel, and deliver a superior user experience. So for B2B marketers and salespeople, the capabilities AMP offers are especially powerful. Productivity, brand-building, lead nurturing…ĪMP emails can have a significant impact on all of the above and more. There’s a lot of hype about how AMP for Email can drastically increase conversions and improve ROI.Īnd it’s well-deserved! According to our research, 60% of people are more likely to engage with an interactive email marketing campaign.īut there are so many possibilities with this technology beyond engagement.